The evening strategically celebrated the brand’s new presence in the Greek market, assembling around ninety shipping and energy industry professionals in an experience we hoped would transcend the typical corporate reception and foster authentic networking. Every detail from the digital check-in and guest fluid event experience with a laidback social ambience. We didn’t just want to host a typical corporate reception, we wanted guests to experience Finco’s identity in the setting hospitality, and social atmosphere of the evening.
Set against the Athenian skyline, the event came to life at SORA, the breathtaking rooftop of the ACE Hotel & Swim Club Athens. This alternative venue served as a welcome reprieve from the typical indoor events of Posidonia week, instantly setting a light, summery character.
The design transformed the space into a sensorial experience, where a crisp Mediterranean feel met a playful tropical flair. Guests found themselves immersed in an eclectic mix of vibrant florals and greenery, complemented by local herbs and fresh lemons, striking a balance between modern luxe and laidback ease as the sun over the city.
Central to the experience was the “Refuel Bar”- a highly customized, branded cocktail installation that became the evening’s storytelling centerpiece. Instead of typical beverage station, we create a cocktail concept identity by Finco’s fundamental products and long -term vision. Guests were served bespoke, color-coded cocktails including the tropical B100 Boost, the bright B30 Spritz, and the elegant Net Zero Negroni complemented by custom signage and menus from the bar. To ensure a constant social flow, a live DJ provided the evening’s soundtrack, seamlessly responding to the energy of the crowd. Shifting effortlessly from ambient sunset jams to a more upbeat pre-evening vibe, the track selection naturally prompted movement and fluid networking throughout the rooftop.
This project demonstrated our strategic intent when it comes to event experience and guest interaction, beyond the execution of layout and catering. With touchpoints such as QR-code check-in and immersive branding moments, we ensured that our guests felt energized and engaged in the world of Finco. The event wasn’t just an introduction to the market. It was a clear statement of intent made by Finco Energies to the Greek maritime industry, realized through innovative design, a stunning location, and the feelόsophy touch.
- Concept & Strategy
- Venue Curation
- Digital Check-In
- Branded Mixology
- Space Styling
The result was an unforgettable afternoon and, more importantly, a strong and lasting memory of Finco Energies in the Greek maritime market during one of the industry’s busiest weeks.
