- To increase female participation in IRONMAN 703 Greece, Costa Navarino 2020
- To increase the number of Greek female triathletes
- To link IRONMAN 70.3 Greece with the female empowerment, inspirational and active movement
Create an online community through a Facebook group to bring women together to:
- generate dialogue
- increase engagement, inspiration and support
- establish discussions about women and triathlon by sharing their personal stories, experience, fears and dreams
- Select a number of female ambassadors to promote triathlon
- Design experiential activations
- Organize a special briefing just for women on race weekend
- Plan special side events like female training camp, training sessions, educational seminars on nutrition, fitness and life coaching
- Organize training sessions with expert coaches
- Link your brand to a sports movement empowering women and promoting equality
- Create strong bonds with active women of all ages who pursue their dreams
- Logo on all official athleTRIes gear like swimcaps, t-shirts, bags, training diaries etc
- Logo on all promotional marketing material
- Banners, beach flags etc on all official athleTRIes side events like training sessions, seminars and race week briefing
- Giveaways, sampling and flyers to athleTRIes community members
- Co-create experiential activations, content and branded gear
Because our common focus is to give women the power, the inspiration and the motivation to change their lives.
To become the woman, the mother, the wife, the sister, the friend and the professional that they aspire to be because their “dream is our inspiration”
Enable people from all over the world to celebrate their personal beauty and fulfil their dreams. Create and offer high quality products and the unique possibility to become part of a global community.
We believe that when you look and feel good you can reach your full potential because your dreams
are our inspiration.
And together with a passionate and supportive global community “anything is possible”.