The “Cotton Club – Casino Night” Themed Dinner Party. Guests were teased by an invitation before the event mentioning the dress code an everyone was curious about the secret party. Everything in that night reminded the prohibition era of the 20’s. The venue settings with the gambling tables of classic casino games, as well as the customized Dior gambling chips and a makeup bar with Dior products. The waiters and casino staff were also dressed up in 20’s garments, giving hints and messages to the participants on what happens next. After dinner, the party took off with the live music and classic oldies played by a Jazz Band! Goal of the night the auction of Dior limited edition products.
The “Odyssey” in Athens City Center. An i-pad “treasure hunt” challenge, going through all the tasks games, riddles that were set up, to experience glorious moments in Athens centre, meet the city and visit the sites in the map one after the other.
Teams competed against the clock and the other teams with their final task on the map, to reach their Ithaka.
Dealing with big events can be challenging but also fulfilling when those participating say they “lived unique moments” and had “once in a lifetime” experiences. These 5 Days where entertaining, full of fun and offered to all 600 Dior people, something unforgettable to take back with them.
- The Experience: 5 Days Annual Cycle Meeting with Experiential Thematic Events, Dinners, Exclusive Tours with several unique highlights, elevating the experience.
- Location: Athens
- Date: January 29 - February 04, 2018
- Participants: 600 Dior Retailers